So I haven’t posted anything since May 2014. Not surprising as I’m totally absorbed by work at the moment. So what happens to a blog when you don’t post? Although I’ve been with the web since it was created (I was one of the first 100 web users) and have tried everything there is do on the web at least once, just to find out what it is like, I couldn’t have guessed the answer correctly.
Whenever you take your attention away from anything, it tends to fade. Right!?
Right. This blog here, geneticfractals.wordpress.com (from February 2013) tends to attract some traffic when I post a new post, presumably from the 313 followers that take a quick peak at the post. Then after a few days, a week at most, the traffic drops down to a constant 2 visitors a day. This is clearly not a viral blog!
All this is normal and it is all rather pleasing.
But I have another blog, also on the subject of genetic fractals: geneticfractals.org created in June 2013. This blog is somewhat geeky with maths, a bit of computer code and geeky images. It only has 18 followers and whenever I post anything, I rarely get much response.
I haven’t posted anything there either since March 2014. So: few followers, no posts and no traffic right?!
Nope, this geeky genetic fractals blog gets twice the traffic than the wordy solipsistic blog here. 7 visitors come here regardless whether I post or not. For the statisticians among you:
|blog||geneticfractals.org (geeky)||geneticfractals.wordpress.com (wordy)|
|created||June 2013||February 2013|
|last post||March 2014||May 2014|
|traffic after a new post||7 a day||10 a day|
|traffic in absense of posts||7 a day||2 a day|
|traffic source||search engines||followers|
Now, none of these numbers are impressive at all and that’s fine, because I’m not seeking traffic. These blogs are personal outlets, like so many blogs.
Getting to the point
The question is: why does one inactive badly designed blog with few followers and fewer posts does so much better than a blog that received a lot of my attention with a few hundred followers?
I think that the answers lies in the pertinence of what we have to say.
In this wordy blog here, I share my thoughts on thoughts, exposing the meanderings of mind. Interesting as some of this is, pretty much anyone has a meandering mind and there must be hundreds of thousands of souls out there sharing this with others. My meanderings are not pertinent; they are ephemeral. If anyone were to google “interesting meanderings of the mind”, they wouldn’t get to my blog – at least not until Google picks up this very phrase from this post!
The geeky blog is a different kettle of fish. There are geeky nuggets here that are unique. No other geek has had these thoughts or taken the time to write them down. But they search for them. Words like genetics, fractals, creation, maths in different combinations will land you at this blog, and you won’t feel cheated by clever tagging.
The ideas on the geeky blog are most definitely pertinent in a scientific footnote sort of way. Geeks in the blogosphere seem to sense that.
So next time I’m looking a blog or any other piece of public content, I shall ask myself: pertinent or ephemeral?